What Makes A Press Release?

What is included in a press release?

Here’s what you should include in your press releases: Headline: Be sure to make it clear why your story is interesting and important.

Press Contact: How can the media get in touch with you.

City, State, Location: Where are you, and where is your news happening?.

How do you tell if an article is a press release?

A press release is some newsworthy information about your business or product that you submit to media outlets. Articles are things you write in order to give readers useful information in an area that you have expertise.

What 5 basic questions should a news release answer?

The key to a successful press release is to include as many details as possible but still keep it succinct….Five Refreshing Questions to Ask When Writing News ReleasesWhat is being announced? … Who is the target audience? … What are the impacts or benefits? … When and where is it available? … Who will be the spokesperson?

Why do companies issue press releases?

The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores. The benefits of press releases are clear but some limitations still remain.

What are three qualities of a good press release?

Qualities of a Good Press ReleaseStorylines. Great press releases start with great stories. … Information vs. promotion. … Exposure. The creation of a first-rate press release is only half the battle. … Professional finish. A press release isn’t a memo or an internal e-mail.

Why is 30 at the bottom of press releases?

The number 30 was used as the shorthand for “end” or “no more” in Western Union’s “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines. In addition to using “30” for “the end,” a telegraph operator could use shortcuts like: 2 for “very important”

How long should press releases be?

about 300 to 400 wordsBe concise The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.

How do you ask for a press release?

Figure out which journalists will be interested in your story and find their contact details. Choose the best time to send your press release. Write your press release email (pr pitch) – make it attention-grabbing, short & simple (and without attachments) Follow-up if needed.

What is a press release example?

The release starts with a video, using visuals to describe the story better than words ever could. The press release headline is also a good example: using facts like “$2 million” and “setting a record” makes the event seem significant, driving interest for journalists and the public.

How do you end a press release?

How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

How many hashtags at the end of a press release?

three hashtagQuick tip: Press releases generally end with three hashtag symbols (###) centered directly above the boilerplate and under the body copy to indicate the end of the release.

How much does it cost to send a press release?

A range of $500-2500 is standard to retain an experienced, skilled press release writer. At this level, how much you pay will be based on the strength of the writer’s portfolio, expertise in your type of business (B2B versus B2C, technical versus non-technical, etc.), and the quality of understanding for your audience.

What are the 7 parts of a press release?

Healthcare content3 min read The 7 key elements of a good press releaseThe Coffey Team.”For Immediate Release.” Do you want your news to go public ASAP? … Accessible contact(s) for more information. … A compelling, concise headline or subject line. … Facts and figures. … Ample white space. … Background information.More items…•

How do you ask for a quote in a press release?

Of all the written components of a press release, the quote is second to only the headline in terms of engaging people’s attention….Start there, then use these tips.Keep it short: one or two sentences should suffice.Use conversational language, not robotspeak.Avoid $10 words and industry jargon.

What is the basic purpose of a news release?

The main purpose of all press releases is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes: To notify the media about an event in hopes that they will spread the word.

Is Article A news?

A news article discusses current or recent news of either general interest (i.e. daily newspapers) or of a specific topic (i.e. political or trade news magazines, club newsletters, or technology news websites). A news article can include accounts of eyewitnesses to the happening event.

What is the difference between a press release and a news release?

A news article, on the other hand, can be about any topic that is deemed newsworthy. News articles generally do not talk about a single current event, but rather a subject in detail, whereas a press release typically focuses on one specific subject, e.g. an anniversary, event, grand opening, milestone, etc.

How do you write a 2020 press release?

How To Write a Press Release: 7 StepsFind Ways To Be Newsworthy. As you’ll be pitching to journalists, create a news release with that in mind. … Write Your Press Release Headline. … Craft Your Lede. … Write Your Body Paragraphs. … Include Supporting Quotes. … Write Your Boilerplate Text. … Add Media Contact Details.